With more than two decades of experience as an award-winning news anchor and journalist, Kelly Jackson set out to create How My Pet Lives, a passion project rooted in her advocacy for animals and her gift for storytelling. An uplifting series set to air on PBS in 2027.

With a clear vision for the future of the show, Kelly wanted her brand fully built and ready ahead of launch, positioned to confidently engage sponsors and partners from day one.

ROLA created a bright, optimistic visual system designed to evoke joy while working seamlessly with the natural tones of her featured animals. We developed a high-converting pitch deck built to secure quick, confident yeses from sponsors, along with a new website, cohesive social templates for her team, business materials, and extensible concepts for merchandise.

We loved building this visual world for Kelly and can’t wait to watch it grow!